CREATIVE WORKS CONFERENCE - May 10, 2019
Shaping the future of the Creative Communities

Creating an Audience-Centric Marketing Strategy

 

CREATING AN AUDIENCE-CENTRIC
MARKETING STRATEGY

SESSION A - PANEL
11:15 am - 12:15 pm
Room: Main Loft

How are marketing experts outside the arts and culture sector strategizing? And what can the cultural worker/artist adopt from their tactics? In this session, you’ll hear from four savvy marketing experts who are transforming the status quo within their industries. Learn about tools, brand marketing (for individuals and businesses) and best practices that can be applied to the cultural sector.

Panelists:
Alana Pancyr, Actress, Model, Painter and Social Media Infuencer
Kate Chippindale, Partnerships Marketing Manager, Wealthsimple
Lisa Soares, Manager, Integrated Marketing Campaigns, Salesforce
Jeronimo De Miguel, Co-Founder / Strategist, ReFrame Logic and Will & Way

Moderator:
Jason Maghanoy, Director of Membership & Partner Success, Toronto Life Magazine